102.9 WBF 11.0.59

Located in Bartow, Florida, a central hub in the Lakeland-Winter Haven Metropolitan Area, WBF Radio (FM 102.9 and AM 1130) is a family-owned and operated station with a rich history since its inception in 1969.

WBF Radio offers a Classic Hits format, delivering an enjoyable mix of pop, soul, and rock 'n' roll from the 1970s through the early 1990s. The station is known for its engaging hosts and dynamic programming, which includes various daily features and themed weekend shows.

One of the standout offerings is The WBF Shopper, airing Monday through Saturday from 9 to 10 AM. This interactive segment allows listeners across central Florida to buy, sell, trade, or give away items at no charge, establishing itself as a community staple for nearly five decades. Recognized as the leading show of its kind in the area, The WBF Shopper continues to attract a dedicated audience.

Additionally, WBF Radio presents The WBF Radio Store which provides significant savings on everyday purchases from local businesses. Certificates are available at half the retail price, enabling listeners to save on dining, golf outings, and more without any complicated restrictions.

The station also covers exciting local events such as Bartow Yellow Jackets high school sports and NASCAR racing, further enhancing its connection to the community.

Listeners are encouraged to tune in and experience the diverse range of programming WBF Radio has to offer.